The advent of the internet and social media has brought out so many social networking possibilities, and blogging is one of them. Basically, the word blog comes from the term web log, which means an entry on daily activities through the web. To make a good blog, one has to prepare well and have a strategy which is consistent and relevant. It is worth noting that attracting an array of readership is what is used to measure the popularity of a blog.
A good blog is one which gives information that has been well researched and prepared, but the best blog is one that has been researched to make it possible. The topic of a blog is very important as it is what makes it what it is, and it is important that when an individual starts to create a blog, they pick a topic that is attractive to the type of readers they seek to target. For instance, to target the youth, a good blog will be one which gives celebrity gossip, movie reviews, or generally, focuses on the entertainment industry would be the best while blogs on money market could be good for the middle aged.
Consistency is very important to a blogger because it also helps in search engine optimization (SEO) which drags traffic to the blog. For instance, if one decides to blog about cars, any other topics may not be relevant to that blog even when the author is very good at blogging because readers are attracted to the blog in the first place by its content. One would not be expected to write about safari today and about motoring tomorrow, unless there is obviously a good link between safari and motoring, otherwise the blog would not make sense.
Lastly, my main strategy would be to choose a strict topic and stick to it, but other issues which may be compatible with the chosen topic would be incorporated to make the blog post a beautiful reading material because people are more likely to read blogs if they presume that the blogs are exciting or interesting. In short, some people have blogs which are quite informative, but many people still will not visit the blogs because they are not interesting. TMZ, is among the best blogs today because it presents celebrity gossip and has been consistent with its them.
Moneer Aqeb 
Solid strategies. Do you have any plans for networking, i.e. how do you plan on engaging with your readers?
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@hannah_usher I have plans to network with my readers by adding a section for comments on my blog as well as adding a button for sharing so that readers can share my blog across different social media. On the comments section, i plan on responding to issues raised and engaging them in a debate 🙂
Thanks for your comment
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it provides good information about successful blogging.
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Hi Moneer. I like your suggestions about researched, consistent blogging being an attractive strategy. Keeping on a particular topic is also a good idea, but sometimes the best blogs can also incorporate a little variety. Do you have an idea in mind for how to attract readers to your blog? Are you a ‘build it and they will come’ person or are you prepared to shout it from the roof top? ie use social networks to let others know about you. I look forward to reading your future posts.
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Bloggers fail to attract the right traffic to their blogs because they want to build and let people find their blogs all by themselves. It is very important to attract people to your blog first by being consistent and relevant, and by ensuring that more effort is put on social media so that the contents of the blogs are optimised on the internet. Social media facilitates sharing and even using the link to your blog in commenting on issues related to what you write in your blogs. For instance, if an individual has written something on the social media about the current wave of terrorism across the globe and this is also your area, you can make a comment and put a link letting other readers that they can get more information or different opinions about the topic by following that link. By doing this, the readers of that social media article will also check your blog.
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